Social media is integrating into our lives. Businesses of today are increasingly using it to connect with their followers and potential customers. It has become an important channel to retain existing customers and attract new ones. Happy customers are the most significant assets. They help in spreading positive word of mouth about your business, mainly due to increased connectivity on social media.
With the increase in market competition, every business has inclined towards its use. The same is the case with the packaging sector. Especially in the case of custom packaging companies that sell online, social media plays an important role in boosting the business. It deepens your connection with the customers, making them continue your products and services for long. However, retaining customers needs dedication. Below are some of the ways to retain your customers through social media:
#1 Create Personal Interactions
Some packaging wholesalers believe that interacting with customers online is much different from meeting them physically. But communication is still communication. Customers respond positively when you interact with them and make them feel valued. As packaging box manufacturers, you must do right to your customers. Interact with them by providing genuine information about your custom packaging boxes. Building customer loyalty is all about connecting them emotionally with your product. Social media helps in making a personalized relationship with every individual customer. Know your customers as individuals. Consider them more than an email address where you send invoices. Social media helps you to know them better. It makes you anticipate the customer’s need and offer an appropriate solution accordingly.
#2 Focus More on Valued Customers
A business should focus more on its valuable customers to get the best results. Social media helps you prioritize the customers who spend most of their money on your business. Customers who are consistent in the purchases of custom boxes yield the highest lifetime value for a company. Other valuable customers may include brand ambassadors and large business owners who want custom boxes at no minimum. Update such customers about new product releases. Inform them about the latest amendments in printing on cardboard boxes. This helps to maintain their interest in your business.
#3 Provide Better-Quality Social Media Customer Service
Superior customer service is a critical factor in retaining customers. Focus on solving their problems as a priority. Most customers leave a business because of a poor experience with customer service. Social media is a great platform that helps you establish good connections. You can provide customer support at your best. For example, if a customer wants to know more about custom-made boxes for products, update him quickly. Answer all the queries and provide authentic information. Social media allows you to provide customer support 24/7. This helps avoid negative publicity and retains customers for a long time.
#4 Engage Often
Engaging your customer base is the best way to keep them interested in your services. You can engage with them in a variety of ways. One of the easiest ways is to thank them if they follow you or avail any service. This small gesture can make them feel special and return to you. It is also essential to respond to the customers as soon as they send a message or post on your timeline. This creates instant engagement. Customers feel special when they get a response from the business owner. Resolve their issues on a quick basis to increase the trust in your company. Upload interesting pictures of your custom boxes. Post interactive content in blogs. You may also upload short videos about how to make your own shipping box and other types of packaging to engage the customers at their best.
#5 Ask for Feedback and Respond Promptly
Never feel shy about asking the customers for feedback. Sometimes, people get busy and forget to write a review even if they are satisfied with your service. Social media is an effective way to remind them to go back and leave their precious feedback. Be open to every kind of review. Positive feedback is a sign of good experience and is highly valuable for your company.
On the other hand, negative reviews help you to grow and improve. For example, if any of the customers complain about the durability of your wholesale shipping boxes, respond to the review on an immediate basis. Make efforts at your best to overcome the issue. This helps you retain the customers and prevents them from switching to the competitor’s products.